Happy Halloween! I love Halloween because everything is not as it seems. My husband becomes a social creature who has fun dressing up at work and making a huge spectacle of himself (usually he is a mild mannered IT Manager who doesn't say too much and dresses the same every day). Children get to pretend to be fairy princesses, Spider man or even their "favorite" politician!
You can dress yourself up professionally also. I have very slick, very professionally designed marketing materials that scream this agent has a track record. If you are new to the business, spend a few bucks and get a professional brochure done OR go to Vistaprint and they will help you design one for free if you order your brochures through them OR use one of the MS Publisher templates and buy some high quality paper to print them on.
This may take some time, but it eliminates A LOT of questions during the listing presentation. Because your materials look professional the client projects that on you also.
If you are a seasoned agent, look at your materials with a critical eye. Have any of them gone out of date? Could you change out some pictures and show a higher end clientele than what is on you materials now? How does your current look translate - have you stepped up into luxury while your listing presentation still says bargain basement?
Make your materials match what you are (or want to be!)
RealEstateMarketingPro
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2 comments:
Interestingly, and the analogue is?
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