I have to say that the last two days have reminded me that sending out mail makes things happen! I got a phone call from a large 4 color high gloss postcard that I sent to the expired people and also a FSBO call from a dinky postcard.
The hard thing to judge is how much is too much (I am hoping Santa brings me postage for Christmas) and what works the best. Some recent mailings have included:
Neighborhood newsletters - sponsored by Somers Title and Homebanc, these mailers are too new for results
Large Expired Postcard - my partner and I have a comprehensive program designed and after just 3 months of mailings we are finally seeing some results. This is normal and the reason why many programs fail. DO NOT send one postcard and expect results!
Just Listed Postcards - you need to send them anyways, hit your farms, your sphere and your specialty lists like FSBOs and Expireds.
If I sent out even more would I get more leads?
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