Print - Why you need a brochure

Having a 4 color trifold brochure gives you credibility. It gives all of your most important information to your prospect in gorgeous 4 color glossy splendor. It gives you an air of having been in business for a long time and having professionally done marketing materials. It makes you seem a step above the competition who does not have such a marketing piece. And now it is actually affordable enough that you will not buy 5000 of them and then never give them to anyone because they cost so much!

Some things that ARE important to include when designing your brochure:

1. What do you do for the client
2. What are your qualifications as they relate to the client (how does your background help them?)
3. Interesting facts about you, your business or your clients' business
4. Contact Infomation
5. Usability - I like to make my brochures as mailing pieces so that I can drop one in the mail when people request more info
6. Testimonials
7. Past client lists
8. Your designations (and how having them will help the client)

Some things that ARE NOT important to include when designing your brochure:

1. Going on about your history, your education or anything else IF it is not of value to the client
2. Pictures of the building where your business is housed
3. Infomation abou the team, group, agent to the exclusion of all else
4. Large pictures of you (a small picture by your bio is fine, a large picture of you on the front of the brochure is not!)
   

Overall just consider that they are buying your services, experience and knowledge and the more that you can tell them about how it will serve them the better!

Warning - Commercial Coming

People ask me all the time where I get my business cards, postcards and brochures - VistaPrint. It is cheap, easy to use and did I say cheap? The quality is stupendous and they have a superb interface that works much like MS Word so anyone can use it. If you are thinking about ordering some materials check out their templates and pricing BEFORE you spend a fortune.

End of Commercial

Real Estate Marketing Pro