Branding - Tell Them EXACTLY What You Mean!

My husband and I were driving through Dunedin today and we passed a small business that had just opened. It was in a small strip mall and was called "This and Thats" or Betty's "These and Those" or SOMETHING like that. The problem is that there is no indication of what the store does. Does it sell home furnishings or clothing or crafts, do they provide services or products? AND how is anyone going to remember that name? It is SO innocuous as to be harmful to the business.

I worked this week with a realtor who knew EXACTLY what she wanted to name her business and also what image she wanted to project. Her name is Minnie, and so she named her business/website Minnie Mighty Realtor. We developed a neat logo that featured those exact words. It was black and white and VERY tailored, just like the image she wanted to project.

I designed a look with another realtor who chose the icon of a sanddollar and who wanted a very polished look. She has carried that theme through her car signs, business cards and also sanddollar candies and handouts for her open houses and home flyers. This continuous look even helped to break the ice with an open house visitor who noticed that everything had a sanddollar on it! Her website also will carry out the theme.

Both these realtors will benefit greatly from their focus and how they have branded their businesses. It is easy to "picture" their logo/branding and so clients will be able to associate them with their businesses simply and quickly.

Real Estate Marketing Pro Blog