Friday the 13th is here and I must say that I am very impressed with the universal nature of people's fear of the number 13 and all associated with it. The fact that no one REALLY knows how this started would make me think that it would have died out by now - but it is going strong.
PR is much like that to me. Many people misunderstand the power of PR if it is used consistenly and aggressively. If you say that you are "Tampa Bay's Premier Realtor For Corporate Executives" in your marketing materials, in your website and on your signs, AND THEN send out press releases confirming that fact, human resource directors in the area will come looking for you when they are tasked with finding a home for the new CEO the board hired.
I love this concept (and may use it sometime so Tampa Bay Realtors you better hurry up and declare yourself soon so I don't beat you to it). Some things that you have to do to qualify include marketing early and often to the top 100 local companies' human resource directors, know the inventory for homes in prestigious areas ALL OVER Tampa Bay (you cannot just know the ones near your home or office for this gig), have affiliate relationships with interior decorators and other support staff AND then tell the world this is your niche.
www.PRweb.com allows you to send out press releases FOR FREE. I would utilize this service for at least monthly notices about your Corporate Executive Relocation superiority and then pay the extra fee (approx $80) only when you have milestone that you want to make sure everyone knows about - "Jane Doe, Tampa Bay's Premier Realtor For Corporate Executives Announces That Company X Has Successfully Completed Their Bid to Recruit Corporate Raider Jones Thanks In Part to Her Ability to Find A Suitable Mansion In Tampa".
This doesn't sound so hard to do - BUT tooting our own horns sometimes feels a little weird - get over it, pick a speciality and start talking about yourself to anyone who will listen!!!
PS - Make sure you put links to each of your "news stories" on your website to reinforce your position.
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