Friday, August 31, 2007

New Blog For Consumers

So I went to Mega Agent camp and heard a talk a great blog author and I am PSYCHED!

No one up to this point had ever explained to me the way that a blog would impact my lead generation. Now don't get me wrong, I am all for providing information to the masses BUT I never really got the WIIFM connection that the relationships with the commenters and readers would act as a "pre-pre-listing presentation" and that the sheer mass of words that you use to talk about your marketplace would increase your visibility in your market (the long tail).

I paired this with a conversation that I had with my MegaChicks mastermind about what our passion is and decided to go with a full on commitment to this medium for a year.

For any of you that are considering a blog I have done some research:

Typepad is a nice community blogging site - would be great for a non techie user that wants to use a template site.

Wordpress is a more labor intensive product but can be hosted on your domain and would have been my first choice if my technical specialist (my husband John) was not a Blogger already - meaning he can and will help with setting it up for me.

Blogger is nice if you are going to use their templates and then point your domain to the site. The problem for me with this is I lose a lot of the search engine benefits and that is the reason for blogging. With blogger if you want to host it on another server (I use godaddy) you cannot use their predesigned templates. There is some front end work needed to get your site set up and it would be WAY beyond the typical real estate agent's technical skills (html, manually adding links, etc.) BUT once it is up and running it is a great clean look that I am very excited about.

AND I am adding some new tasks to my 411 (weekly, monthly and annual goals). I will be posting 3-4 times per week and visiting 5 other blogs per day so that I can get ideas and also comment which will increase my readership also!

If you would like to take a peek at the new look and sign up for upcoming posts visit www.thetaraandsheilashow.com! More about blogging and how it is going to follow here...:)

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