I thought that I would talk a little bit more about the difference between having a subpage for your site and having a mini site (1-3) pages.
Some SEO companies recommend using doorway pages to increase your rank. These are subpages of your site that have very little graphics but a lot of html and links that the search engines can index. Here is a subpage that looks like this www.realestateexpress.com/prelicense/FL/prelicense_info.asp. It is a subpage of the www.realestateexpress.com site. They have a ton of information that is specific to prelicensing in florida. They come up number 34 on a search for "real estate real estate real estate clearwater fl".
The problem with that is that number 34 is not a great place to be AND NO human will ever do a search for "real estate real estate real estate clearwater fl" even though the SEO company will use that as one of their keywords to show you how high they got your ranking.
In my opinion site promotion is best when you have a specific site that is dedicated to one topic and the title, keywords, URL and content all match. The search engines know that you are sincerely trying to provide specific information and the paid search results seem to be a little better also.
A mini site that seems to be ranking very well is "tampa bay 55 plus communities" http://www.active55adult.com/. This is a mini site rich with hyperlinks and text AND a link on the left hand side to "visit our main site". They are doing everything right! And since they come up as #2 they have made the search engines happy also.
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But the page http://www.realestateexpress.com/prelicense/FL/prelicense_info.asp ranks 5th on Google if a user searches for "florida real estate license" which is a keyword phrase that might actually be used by someone thinking about getting a Florida real estate license.
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