Sunday, April 15, 2007

A Million Ideas

OKAY OKAY maybe just 10 - but they are good ones!!!

1. The yellow pages - my hero Tony DiCello says pick up the yellow pages and get more business. Attorneys, accountants, financial advisors, all great sources of additional referrals.

2. Banks - go to your neighborhood bank and see if they have a realtor they recommend when they give someone approval for a home loan. Bring some flyers to leave if they say they will recommend you. Bring them donuts from time to time so they like you. Bribery works great!

3. Newsletters - I know I say this a lot but it works. Pick a neighborhood and be the expert!

4. Flyers - Lori Crawford and I paired up with our HomeBanc banker (Brian P. Forrester) to print up flyers that we will deliver by hand to neighborhoods that have either move up buyers or a lot of renters.

5. Open Houses - I got a buyer for one of my houses today and also a new contact who may be moving in a couple of months. Not bad for a couple of hours work - and I made my sellers happy!

6. Call your sphere - do as I say not as I do! This one is self explanatory

7. Collect FSBOs like crazy - they are out there and want to sell their houses!!

8. New Postcards - Pick something to tell people about; marketplace statistics, the benefits of moving up in a down market, a great loan package, selling tips or anything that humans would be interested in. Send it to them on some colored cardstock. Use the same color every time!

9. Network with other realtors - go to a training out of the area, introduce yourself to people who have come in for training from out of town. Send a postcard to the realtors in your home town and tell them that you would welcome the opportunity to work with them on their referrals. Take out an ad with a realtor in another state where you want to farm.

10. And the tenth best thing to do...Start today. Do it fast, don't worry that it is not the "right" thing. Don't fret if you have a typo, maybe someone will call and tell you!!! Be bold - do something!