I KNOW! They are not sexy like Facebook and Twitter. They are not effectively free like having a blog or a website BUT for hard core real estate marketers there is nothing more effective!
And now that fewer and fewer people are mailing out marketing materials, your message with a great postcard design is even more powerful than it was when every realtor was sending them.
Who to send postcards to? Here is a brief list of who could use a real estate direct mail postcard from you!
- First time homebuyers who came to your open house
- ANYONE in your farm
- Past clients who have referrals for you around the country
- Listings you have talked to but not signed up yet
- People who need to spring ahead or fall behind
PS - Never send out recipes!!! You are a realtor NOT a chef!!!