Email Marketing for Realtors

One of the quickest and easiest ways to stay in contact with real estate leads is through email marketing. Email marketing lists are gathered through Internet or offline sign ups and provide the realtor constant contact with potential buyers and sellers who could earn a realtor a profit in the future. There is one drawback with email marketing, however. There is a lot of time involved in creating new emails and sending those emails to each and every person on the list. Here are some tips to make email marketing more efficient for your real estate business.

Email marketing requires a collection of emails that can be sent out at various times of the year. Maybe the list is updated to send a new email every week or month; this will depend upon the realtor’s goals and needs. Once an entire year’s worth of emails are completed, the hard part of the email marketing process is complete.

Send emails to more than one recipient at a time. A group name can be added to your email client that includes all of the email addresses on your marketing list. The list of email addresses will be given a name and when an email is sent to that name, everyone on the list will receive the same email. Email marketing software can also be used to add a bit of personalization to the emails. This software will include the name of the email recipient throughout the email, making the potential buyer or seller believe the email was intended just for them.

Set it and forget it. Email auto responders are another fantastic invention for email marketing. The auto responder allows the realtor to input individual emails to be sent at programmed intervals. When a new name is added to the email list, that recipient immediately starts receiving the marketing emails starting with #1. An unlimited number of email addresses can be entered into the design and essentially someone could be receiving an email from the realtor every day of the week.

Why Choose Email Marketing?

More people are choosing email as their first line of communication today than ever before. There are many people who wake up in the morning and grab a cup of morning Joe to sip while reading their email. Staying connected with potential buyers and sellers is the most important aspect of generating real estate profit. Email marketing campaigns are inexpensive, or free, and offer that constant connect the realtor aims for without the trouble of calling every lead once a week.
Conversion rates are also a big part of email marketing solutions for realtors. When customers or potential clients believe the realtor is interested in their business enough to stay in contact, they will convert more effectively. Conversion is the process of moving a potential client to a paying client. More conversion means more money for the realtor.

Three Things Most Realtors Forget When Using Email Marketing

Legalities, spelling and new content. Email marketing campaigns should always include a link to the privacy page on the sign-up sheet for the email list or newsletter. Spelling should be check and double checked. New content should be added regularly to continue to communication long after the subscriber chooses to opt in for your realtor emails.

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